Testimonials...
Look What They're Saying About Us!
Randy,
"I want to thank you for the great success we've experienced with the Spots Illustrated newsletter. We've been mailing out a quarterly Spots Illustrated to our preferred customers for the last couple of years. We have never utilized any other marketing tool, including the yellow pages, that has added more revenue to our business. Our profits from Spots Illustrated typically average eight to ten times our total out-the-door cost; and you were right, it's the offer that brings in the most work. Most important, though is that our customers continually compliment us (of course we take the credit) on the quality and enjoyment they get from the timely articles, and the great jokes. I really appreciate the way you work in my little pieces, and I never have to wait long for a proof- except for the overnight letters that never arrive overnight. Thanks again Randy. I'm already looking forward to our next issue, and the next"........
Tom Weikel, Owner, Oceanfront Chem-Dry, Virginia Beach, VA
"In the start of October, I ordered a newsletter from Randy Rovang for a test. I sent out about 400 letters to previous customers. Before the 4th week I had grossed $3,255 from the newsletter, an 8-1 return, not bad, especially considering I'm still getting calls from the newsletter. I believe it's fantastic, I'm planning to order 4 more for the coming year."
Chris Kallas, Owner, BabySoft Carpet Cleaning, Lutz, FL
"We have sent out two editions of the Big Bang newsletter. They have
been extremely well received and well worth the money.
I highly encourage anyone who does not send out a newsletter to start doing so.
After seeing many newsletters I believe that Big Bang's are the best and Randy
is a great guy to work with.
We have clients asking us lately when the next one is coming out because they
like reading them so much."
Todd M., Triple Crown Carpet Care, Vancouver, WA
"Randy puts out an EXCELLENT newsletter..very professional."
Armand Taddeo, Owner, Twin County Carpet Cleaning, NJ
"I have just started using Randy's newsletter and my
clients have noticed. They have commented that they like the one that I now send
better than the two page newsletter that I used to send. Randy makes putting out
a newsletter very easy for a guy who wears all the hats."
Curt Rosler, Clean Air Solutions, Chester, PA
"I've been mailing Spots Illustrated to my customers for nearly 3 years. As soon as the newsletter goes out, the calls start rolling in. My customers love the newsletter and frequently comment about it. We have been so happy with the results, that I referred Randy to my brother and a friend, both of whom own carpet cleaning companies.
Besides the newsletter, Randy has also given me several sales letters that are included in the Big Bang Book of Marketing Stuff that he includes with your newsletter order. I have had a tremendous response from them, especially the Realtor letter.
I had the pleasure of meeting Randy last Summer when I was in the Seattle area. He's a great guy - although he's a lousy golfer. I would highly recommend his products."
Sean Walsh, Walsh' Chem-Dry, El Verano, CA
"I have used the newsletters twice now. It pulls better
then my postcards I send out. My referrals are way up too because of it. Well
worth the price."
Jim Marsh, Owner, Top Notch
Carpet Cleaning, Portland OR
“Every time we send out the newsletter, the phones ring off the hook. One of the nice things about it is that we don’t need to explain over and over how our system works. These are educated customers. They know about our process and are ready to buy.”
Debra L., Mukilteo, WA
“I enjoy getting your newsletter. It is quite entertaining to read. When I got home from work last night, I found your latest issue in the mail. I grabbed a glass of wine and sat in the bath tub relaxing while I read it. Keep up the good work!”
Island C-D Customer, Freeland, WA
A word about newsletters...
"You must be consistent with your marketing efforts to both prospects and customers. The most important thing to remember about this principle is the fact that people are continually moving into the market, buying the service, and then moving out of the market until next time."
"Far too many carpet cleaners leave it up to the customer to call them back when they are ready. Don't make this mistake. Delivering a valuable service once doesn't guarantee repeat business from every customer. But, if you get your customers to use your carpet cleaning service again, it increases the possibility of developing a customer for life. A good marketer will never simply leave it up to the customer to call back when they are ready."
"You must keep on going back to your customers and asking them to buy again and again and again. Let me tell you why this is important: If you stop asking your customers to buy, they can easily end up becoming someone else's customers!!!"
