Newsletter Marketing:
What will my typical sales results be?
Although there are many variables that will affect the sales income that your newsletter produces, here is a historical average of the typical income and costs that you can expect from your newsletter marketing program. These figures are derived from our own experiences and those of some of our newsletter clients.
Average Sales Income and Expenses for a single mailing of 1000 newsletters to past customers:
| Typical Sales, 4% response rate, equals 40 jobs. At an average job size of $150.00 | $6000.00 | |
| Referrals, 1%, equals 10 jobs | $1500.00 | |
| Total Average Sales from 1000 newsletters | $7,500.00 | |
| Expenses: | ||
| Newsletter production | $0 | |
| Printing, 2 color | $250.00 | |
| *Postage, first class | $410.00 | |
| Total Expenses | $660.00 | |
| Average Net Profit | $6840.00 | |
|
Return on Investment, over 10 to 1 |
*You can save up to 50% on your mailing expenses by mailing bulk-rate. See our F.A.Q. section for more information on bulk mail.
Average return for a typical direct mail advertisement, such as Val-Pak or Money Mailer, with a minimum 10,000 piece mailing:
| Typical Sales, 1/10 of 1% response rate, equals 10 jobs. At an average job size of $110.00* | $1100.00 | |
| Referrals, 2 | $220.00 | |
| Total Average Sales from 10,000 coupons | $1320.00 | |
| Expenses: | ||
| Ad Cost | $400.00 | |
| Net Profit | $920.00 | |
|
Return on Investment, less than 4 to 1 |
*Due to the nature of direct mail coupons, your average job total will be significantly lower with this form of advertising than with marketing to your own customers.
Please note: These figures are provided for informational purposes only. Your actual results may vary, depending on the quality and quantity of your customer list and the coupon offer, if any, that you run in your newsletter.